Development News for Leland, North Carolina
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Leland Tourism Development Authority Special Meeting - 01 Jun 2026
Monday, Jun 1, 2026
LTDA Reaches Consensus on New Branding Tagline: 'Where Discovery Awaits'
The LTDA discussed and reached a consensus on a new branding tagline for 'Visit Leland'. The proposed primary tagline is 'Where Discovery Awaits', with the flexibility to interchange words for different marketing campaigns (e.g., 'Where Adventure Awaits', 'Where Artistry Awaits'). This approach allows for dynamic communication about various aspects of Leland, such as events, climate, or activities like hiking. Visual examples for different media like billboards and social media posts were presented. The flexibility is seen as a key benefit for future marketing efforts.
TDA Approves $4,850 Audit Contract with TPSA for FY2026
The Tourism Development Authority (TDA) approved the annual audit contract with TPSA for the fiscal year ending 2026. The contract amount is $4,850. This is the final year the TPSA will conduct the audit, as the town council is implementing a new policy limiting the years an audit firm can be used. A Request for Proposal (RFP) was issued for this year's audit, and another will be issued next year to select a new audit firm.
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