Development News for Manassas Park, Virginia

City Events Coordinator Updates on Downtown Initiatives, Business Support, and New Digital Signage

Grace Manino, the city's events coordinator, provided an update on various downtown events and initiatives aimed at increasing community involvement and supporting local businesses. These include the Super Bowl pregame party, the ongoing farmers market, and 'Last Fridays' events. She also detailed efforts to improve downtown parking by repurposing a public lot and installing new signage. Furthermore, the city is exploring new opportunities for plaza rentals and has initiated efforts to gather better contact information for local businesses to facilitate communication and support. A new data analytics tool, Placer AI, is being used to provide businesses with insights into their customer traffic and trends. The city is also planning to install new, high-resolution LED signs on Route 28 to direct traffic towards downtown businesses. Upcoming initiatives include quarterly meetings with participating small businesses from Small Business Week, sharing business data, and promoting Small Business Saturday. The city is also developing a more robust business directory and enhancing wayfinding with new digital signs.